The Player Piano or Pianola and its paper music rolls reached the peak of their popularity in the late 1920s. Roll production continued through the depression and the war years and on into the rock-and-roll era of the 1950s. Production in Australia continued on a fairly small scale for another 50 years until the last roll factory finally closed in 2005. Paper music rolls are still being produced by companies and individuals in many parts of the world.
In the early days of the Player Piano industry, roll distributors and retailers often applied their own labels to the roll boxes as a method of advertising.
The illustrations below show some typical labels from dealers in and around Melbourne, Australia. The Myer Emporium, a once-major department store, is still in business, but all of the others are long gone.